We know how much beautiful hair means to you, your confidence and the way you feel. That’s why we go further than any other beauty brand to guarantee extraordinary hair care products.

It’s also why every item in our hand-picked range has been designed by listening to what customers and stylists really want from their hair care.

Our simple three-step process includes a patented active ingredient that works on a molecular level to seek out broken bonds in the hair that are caused by chemical, thermal, and mechanical damage. You can use Olaplex to restore compromised hair, or add it to another service to provide the ultimate breakage insurance.

We believe that everyone is entitled to the hair they desire, the hair that truly matches their look and lifestyle, and ultimately hair that makes them feel great. From our restorative full Ultimate Treatment to our care and styling products, each and every product in the range is designed to transform hair into something to be proud of.

An alternative vision born in salons: premium hair products free of additives or harsh ingredients. And a revolution in haircare was born...Alterna. A trailblazer in the world of luxury haircare and styling, Alterna has always been about purity and innovation inspired by skincare science.

Kent Salon is a dynamic collection of 19 brushes made by Kent, the oldest brush company in the world and to be sold directly to salons and never on the high street. No corners have been cut and no expense spared in our pursuit of perfection. These are not just typical hair brushes, these are precision tools for those seeking perfection from their kit.

Discover the Cloud Nine® range of stylers. Award winning hair straighteners, The O Velcro Rollers, Curling Wands and exclusive accessories