Our brands are used throughout the world!

We know how much beautiful hair means to you, your confidence and the way you feel. That’s why we go further than any other beauty brand to guarantee extraordinary hair care products.

It’s also why every item in our hand-picked range has been designed by listening to what customers and stylists really want from their hair care.

Our simple three-step process includes a patented active ingredient that works on a molecular level to seek out broken bonds in the hair that are caused by chemical, thermal, and mechanical damage. You can use Olaplex to restore compromised hair, or add it to another service to provide the ultimate breakage insurance.

We believe that everyone is entitled to the hair they desire, the hair that truly matches their look and lifestyle, and ultimately hair that makes them feel great. From our restorative full Ultimate Treatment to our care and styling products, each and every product in the range is designed to transform hair into something to be proud of.

An alternative vision born in salons: premium hair products free of additives or harsh ingredients. And a revolution in haircare was born...Alterna. A trailblazer in the world of luxury haircare and styling, Alterna has always been about purity and innovation inspired by skincare science.

Kent Salon is a dynamic collection of 19 brushes made by Kent, the oldest brush company in the world and to be sold directly to salons and never on the high street. No corners have been cut and no expense spared in our pursuit of perfection. These are not just typical hair brushes, these are precision tools for those seeking perfection from their kit.

Discover the Cloud Nine® range of stylers. Award winning hair straighteners, The O Velcro Rollers, Curling Wands and exclusive accessories

The launch of our Metallic Collection in 2015 proved to be another success, winning over more and more attention from the market. Our most recent highlight came with the 2016 launch of the innovative hair straightening brush, the e-styler — our first electronic product — which was met with positive responses from customers as well as the press. Further, we introduced the ikoo paddle X as our first and extravagant paddle brush. Our portfolio is rounded off with the presentation of the ikoo Paradise Collection, with its matte satin finish in five fresh colors. 

Dermalogica is the number one choice of skin care professionals and consumers worldwide.

HD Brows is the UK’s No.1 in-salon brow treatment. Brows are as unique as fingers prints, from over-plucked to under-groomed, no matter your brow dilemma - we have the solution. And you don’t have to look far. The HD Brows treatment is now offered by over 9,000 trained Stylists across Britain.